Use Video Marketing To Your Advantage With These Tips

You might have probably tried billboards and ads in your local paper. Video marketing is considered a popular and effective method of modern ways to promote your business. Keep on reading for great advice about using video marketing to promote your business.

Most online users have short spans of attention; they want the information they seek instantly or quickly. If the video needs to be longer, consider cutting it up into a few other videos so people can continue on later.

YouTube offers editing features for users. You can add annotations on videos.

You can’t expect viewers to watch videos and stay interested. You may need all of that time if you’re doing a certain product works. If you just want to get your name out there or give them a deal, do it in 10 minutes or less.

Remember that coming up with your video is just half the job.You have to also responsible for promoting your videos. If you market your videos well enough, you’ll find you get many more viewers than otherwise. You might have made the greatest video in the world, but you also have to make sure targeted customers see your content.

You don’t need top-quality production values to make a decent video for your business. You don’t necessarily need the best equipment as long as what you’re using does a reasonable job. You really don’t even need to write a good quality video. Be natural and look in the camera while talking. You might not have to do this. You can just use pictures or a video of your computer screen.

Stick to the topic at hand within every video. It is easy to go off topic if you are not prepared. Try to stick to a simple outline of your video. Keep your videos focused and you are hoping for marketing success.

Make a video detailing how others should use your product correctly. You will be solving the problem for those that have asked about it and get new customers this way as well.

Get all your employees and coworkers involved in making videos for your videos. Try to use someone who the camera loves and has clear speech. Don’t hesitate when deciding to use multiple employees if need be.

Use a consistent approach in your videos. You could choose to be very serious and create educational videos or you could make fun of yourself. Think about your product when you are trying to market and the type of people you are trying to reach.

Keep content fresh to get viewers to return.Boring content will only drive people away from your business. You want people to wait on your viewers interested and curious about what you might post next. If you have really interesting content, then you are much more likely to attract viewers and potential customers.

If you plan to create a video, make a video about something that you are truly interested in or believe in.

Provide potential customers with a more in-depth glimpse of your business using video marketing. Show your audience how the product is made or the service is done. People will appreciate seeing the intimate and personal aspects of your business.

Let your viewers know where they need to get your products. Be clear and concise so your viewers know exactly how to go about this. The best way to end your video is by using an effective call to action.

You don’t need high-quality equipment to market with video. Most of handing the time all you have to do is put some good software on your computer.You can also use your smartphone!

After reading this article, you surely understand the importance of video marketing. Traditional marketing channels are no longer achieving the same results as a few years ago. You should focus on online marketing, including videos. Make use of the information you’ve just read and you are sure to see your profits rise.

Insightful Advice For Achieving Better Results In Your Next Video Marketing Campaign

While video marketing can be quite effective, it also requires resources like information, money and time. The following advice will guide you in the video marketing process.

Don’t be intimidated by the concept of complex video marketing strategies. A simple camera is all you need in order to make your own videos.

YouTube offers great editing features on their site.You can add annotations on videos.

You need a screenshot of your site built into your video. This will help viewers to get a feel for your website is set up. Screenshots are also a great tool to use when you’re doing a how-to video. Just save the screenshot you want and utilize video editing programs to incorporate it into your video.

Remember that making a video is just half the battle. You have to also responsible for promoting your videos. If you market your video, more people will see your videos than ever before. You may have the most brilliant video on the Internet, but people need to know where to find it.

You don’t need strong production values in order to have an effective video.You do not need professional equipment; just keep focus and balanced when shooting. There is no need to script or come off as a professional pitchman. Just be yourself and talk directly into the camera. You may not even have to do this. You can even just use pictures or a video of your computer screen.

The most popular type of searches online is finding out how to do something. Once they see you’re an expert, viewers will be inclined to explore more of your site.

Make your content is considered interesting. Make your video can keep the viewers’ attention.Putting your videos on a hosting site such as YouTube may attract more visitors, but your popularity will decline quickly if your video isn’t interesting.

Don’t forget to add a form to opt into your opt-in mailing list on the page where the video is found.

Use a consistent tone in each of your videos.You could choose to be very serious or adopt a lighter tone and entertain your viewers. You must be considering the product and your target audience.

You can always hire people to make videos for you. Run video contest where people get prizes to those who create the best ones.

After collecting important data on the first video, create another one!

When using YouTube to upload videos, know that you’re going to have to moderate comments. If you can’t moderate your comments, you should disable them.

You don’t need state-of-the-art equipment in order to create a quality video. Most of handing the task. You can also use the camera on your smartphone!

Once your video is over, you should now have a video that gives people information that they need to use your product or service. Always ask that people share your video if they know.

Successful marketers know the importance of responding to comments left by your viewers. There are many times when people ask timely questions.

While a 3-minute video can be great if it’s a how-to or educational, most promotional videos should be less than a minute. People have very short attention spans these days, so you must be able to grab their attention.

After they feel invested in what they are watching, they will generally watch the whole video. How are you plan on grabbing their attention and keep it? This varies based on what people you’re targeting and what types of things you’re talking about in the video.

Video Marketing

As stated previously, video marketing is the best way to connect with younger people. The information that you have just read should help you as you consider how to best use video in marketing your company. Use this information and get started with your new video marketing strategy.

Better Video Marketing Is On The Horizon! Read How

Video marketing is a great tool to increase the success of your business the competitive edge! The article that follows offers many valuable tips and techniques to help you can use for your business.

You can’t possibly think that customers are going to watch lengthy videos over 20 minutes in length. You can go that time if you’re doing a certain product works.If you just want to get your name out there or give them a deal, stay under 10 minutes.

Production value is not the most important part of your video marketing content. You won’t get a fortune to produce a high quality video. Even large companies have used cost-efficient videos made by individual employees.

You don’t have a small window of time to capture your audience’s attention when it comes to internet marketing. The first 15 seconds is the most crucial. You should put a small tease in the beginning of the video.

Remember that coming up with your video is just a part of the job. You are also responsible for promoting your videos. If you market your videos well enough, you will see a significant increase in your number of clickthroughs. You can produce great content, but people need to know where to find it.

Working as part of a team can be a smart way to make video content. You do not necessarily need to involve colleagues, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to.

The most searched for topic online is finding out how to do something. Once they respect you as an authority, they will come back for more.

Stick with the topic and be sure to keep your focus. It is easy to stray away from your topic when you don’t come prepared. Try making a pre-written outline of what you want your video to be about and keep to it while filming. You will have greater success with video marketing if you keep to the topic at hand.

Make a video showing how to utilize your product. You will be solving the problem for those that have asked about it and get new customers this way as well.

Get the rest of your office involved in making videos for your video marketing campaign. Try to use someone who the camera and is able to speak clearly. Don’t hesitate to use more than one person.

Increase your customer base easier by using videos for your business. Try this advice and use creativity. You put everything into your business, which means you must do that with your videos as well. You may find that it is a critical element of your ultimate success!

More About Internet Promotion Than You’ll Find Anywhere Else!

Do you have ideas swimming in your head about how to run and operate a great idea? When your bulb starts blinking, you can start on your new venture. Read the helpful tips below on affiliate marketing tips.

Website marketing can reach beyond the internet.

TIP! While a flashy site looks great, try to make sure it is not too distracting. Once a visitor is at your site, you literally have 5 seconds to intrigue them and make them stay.

You may be close to achieving a step or two away from successful internet marketing when you stop. Make sure that you have everything ready to go when you are ready to get started in your website. This can be a lot of effort. The hard work will pay off over time.

Regular blogging is an asset to any internet promotion with success. A blog is a regular basis gives you another way to connect with potential customers. Blogs also give your website a lot of extra content, which will give your website greater visibility to search engines and increase the amount of traffic to your website.

One great tip for Internet marketing is to have an awareness of the competition. You can easily check out your competitor’s web site and see the features they might have. You might also investigate their traffic is like and compare them to your site.

This will help new visitors understand what your company is all about. This will allow you highlight a specific product or service.

Always have a signature for your emails, regardless of the recipient’s identity.This is your business card in the cyber-world, only printed on pixels instead of on paper. When your email recipients get an opportunity to see your business, the person receiving them can see your position and the business you work for and can actually be a great way to market your business.

Video marketing can be a good way to get your business Internet exposure. A unique title and picture is a good attention grabber for new clients.

TIP! Internet marketing goes beyond the Internet. You could attend conferences, trade shows and other events for instance.

A good affiliate marketing tip to use image searches performed by customers. People searching for photos may end up on your site and looking through all that is there. This process is the first step in forging an ongoing relationship between them and more people to your website.

If you are good at creating an Ezine, it can be a great tool to get subscribers and market your company.You can make a newsletter seem more personal by adding photos of you along with your family and staff.You can also include information about your life or employees.

Web marketing is both the same and different than other kinds of marketing. If this happened, you would need to direct your efforts more towards other options, like viral video marketing.

TIP! Web design is a crucial skill to learn so invest plenty of time in learning so you can be in complete control of your website. Use the Internet to find information about CSS and HTML.

Make a plan for your site and do everything you can to stick to the plan. Know what you intend to write and make every effort to get your messages out clearly. Keep guidelines in mind when you can provide good submissions.

For any business site that sells a large amount of products, third-party transaction security is vital. There are several trusted security services. VeriSign and McAfee are two examples of the programs that helps to keep customer information private. Although security systems do cost money, they are necessary to protect both the customer and the company.

You could also join online communities, read blogs, attend local business development seminars and conferences, and download and study e-books.

TIP! When using images, always place captions near them. Search engines will determine how relevant your text is to searchable keywords.

Encourage your reader to visualize their life with the use your product. Your copy should make it so that they can enjoy special benefits and features even though they’re just reading an ad.

Add a chat feature to your Internet business website so your customers to converse. Your website will feel like more of a social destination as well as a business site. A forum gives you the opportunity to learn from your customers can be a powerful marketing tool.

Your website needs to be as effective as possible if your Online marketing success. Try out different color palettes and find one that looks great with your products.

TIP! Consistent blogging is a productive way to enhance any online marketing venture. If you blog regularly, you are giving yourself another forum through which you can inform consumers.

Keep a close eye on the online discussions pertaining to your brand, then use those words in your marketing copy to show that you know what you are talking about. This will enable you connect more with your customer in their own language.

Successful Internet marketers show enthusiasm for their products and are enthusiastic about their business. Your audience will be contagious if you know how to be convincing. This can boost sales and profits because it increases your sales.

Internet marketing can dramatically increase your chances of success. These tips should allow you to be in a position to move forward on a plan of your own, so make sure you utilize them. Utilize the tips and techniques to help you grow your business.

Professional Video Marketing Tips That Can Help You Out

Videos are a simple way to get in touch with your message out there. If you want get started with your own video marketing plan, make sure to heed the advice that follows.

Do not let video marketing. A tripod and a good quality camera and mount are all it takes to start!

You can’t have too many videos as you can.You need to produce new videos for your customers the content they expect. This also increases your exposure by introducing new topics to those who might be interested in what you have to say.

Video marketing can be a way to stay in touch with your target market.

The way to have your video plays an essential role in its success. It is not always the best technical video camera to make a video.People will sit through a video that is just okay if the information that is important to them.

Video marketing provides the means to let you are promoting.

Make sure your videos remain focused and focused. It is easy to veer off topic when you are not prepared. Try to stick to a pre-written outline of what you want your video to be about and keep to it while filming. Being specific can really help you have video marketing success.

Get the rest of your employees and coworkers involved in your videos. Try to choose someone who the camera and has clear speech.Don’t hesitate to use more than one person.

You may be able to get some expert interviews or just shoot footage of the event itself. If you’re doing public speaking, don’t forget to ask someone to record that for you.

This “call to action” in your campaign. If the goal of your video is to get people to subscribe to your newsletter, ask them to opt-in to the mailing list discussed in your video.

When you come across as honest and sincere, make sure it’s something you are truly passionate about.

Now that you know video marketing basics, you should create your own videos. You need to keep reading beyond this article, though. There are lots of things you can still learn about this form of marketing. Learning more will make your efforts more effective.

Have Questions About Video Marketing? Get Help Here

Video marketing can boost sales and make your business better. You need to learn the best strategies before trying to use video marketing yourself.The following article will give you some great tips and tricks for smart video marketing.

You can’t have too many videos as you can.You need to produce new videos constantly so that you give your viewers to come back and see. This also increases your exposure by introducing new topics to those who might be interested in what you have to say.

YouTube offers great editing features on their site.You can even add comments and text in your video.

Production value doesn’t have to be the most important consideration in producing your process. You do not necessarily need to spend a lot of views just because you spent a lot of money producing something.Even large companies have used cost-efficient videos to generate a high number of money by having individual employees produce simple demos.

You need a link to your web pages in your videos. This will let viewers navigate your site. Screenshots are also a great in how-to videos. Just save the screenshot you want and edit it into a video.

A good title that’s powerful and relevant to the video will draw people to it. Take time to make relevant and creative and relevant titles for your videos.

Remember that making a video is just half the job. You have to also responsible for promoting your videos. By promoting your videos, you can experience much more traffic. Include quality information, but also ensure people know it is there.

Many people go online to learn how to perform a task. Once they’re aware of your expertise, viewers will be inclined to explore more of your site.

Make sure your videos remain on-topic and on topic.It is easy to go off topic if you don’t come prepared. Try making a simple outline of what you want your video. Keep your eye on the prize and stick with what the topic is teaching if you will have success at video marketing.

Video Marketing

Surely you no longer have any doubts about the merits of video marketing and its possibilities. Make the most of the video marketing ideas above and give yourself a leg up. Get down to business today.

Useful Video Marketing Advice You Need To Know

Video marketing has the potential to be a very effective strategy for anyone willing to devote effort and effort. Knowledge is key to a campaign though. By using the following tips, you can come up with a truly effective plan to help your business.

You should make as many videos online. You need to produce new videos for your viewers to come back and see. This also broadens your exposure on the Internet and draws in new viewers.

YouTube offers great editing features on their site.You can add annotations on videos.

You have to grab people’s attention of your entire video. The first 20 seconds of your video are crucial. You should put a small tease in for the beginning of the video.

Video Marketing

Keep YouTube at the forefront of your video marketing strategy.You should begin your video marketing efforts on this site. It provides you free hosting for your videos. It is also one of the third most popular website on the net.

Don’t forget to add a form for your opt-in mailing list on the page where the videos are.

You should also put a creative and catchy way to greet and send your viewers off. You need to indicate who you work for, your company, and the topic of the video.

You can always hire people make videos if it isn’t your thing. Give a prize for the best video.

Your video should be short and straight to the point. Internet viewers tend to have a short attention span than you think. Try to keep a video under 5 minutes if you want people to start surfing for another video. Even if your content is amazing, it will not do any good if your viewers wander off or get distracted in the middle of it.

Let your viewers know that they can get your products.Make it easy for your visitors to follow through by making your instructions simple and concise to avoid confusion. A powerful and assertive call-to-action is a great way to finish every video.

Video marketing brings great rewards. But, without the right information and know-how, those impressive possibilities can become rather more limited. Focus on incorporating the advice you just read into your business plan so that you can succeed in a way that amazes even you.

Learn Tips And Tricks To Successfully Market Videos

Do you have a business? If yes, you know how hard it can be to promote yourself. However, in the modern age of technology, it’s easier to get your message out there than you may think. Video marketing is a great way to use the Internet to your advantage. Keep reading to learn how to use video marketing a part of your business plan.

YouTube offers editing features for users. You can even add comments and text in your video.

You can’t possibly think that customers are going to watch videos over 20 minutes in length. You may need all of that long only if you’re doing a very in-depth how-to video. If you are only advertising a special, your video should not exceed ten minutes.

Make sure your videos remain on-topic and on topic.It is very easy to veer off topic when you have not prepared properly. Try to stick to a simple outline of your video to be about and keep to it while filming. You will have greater success with video marketing efforts if you make sure to stay on topic.

Make a video showing how to utilize your product correctly. You will be solving the problem for those that have asked about it and get new customers this way as well.

Use a consistent approach in your videos. Funny and quirky approaches to the video can work just as good as videos on how to do something. You must be considering the product and your target audience.

This is what is commonly referred to as the “call to action”.For instance, to get viewers to register for a mailing list, ask them to click the link that you provide in the video description.

You can’t just put videos online and think they’ll go viral on its own! You really need to promote it as much as you can with social media and any other means you have of reaching people. You need to get the word out there for people to see.

You must figure out whether or not your video is reaping the results you want. You may start with guessing at how valuable the video will feel about them.Look at things like how many people have watched your video, and see which ones get more and try to figure out why.

Your videos should be short and concise. People on the Internet want to move from task to task quickly. Try to keep your video under 5 or so minutes if you want people from wandering off mid-viewing. Even if you have amazing content, your campaign will not be successful if you are unable to keep your viewers interested.

This helps viewers see the content within your web page, where your products and services can also be checked out. You will still get credit for your views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.

You don’t need state-of-the-art equipment in order to create a quality video. Most computers are capable of the time all you have to do is put some good software on your computer. You can also use the camera on your smartphone!

You should always be yourself when you are marketing through videos.People want to see real you. When customers find you trustworthy, they are more likely to trust you and your product. You will associate yourself with your brand.

Video Marketing

Video marketing is one of the best ways to get your name out there. There are literally billions of page views on the Internet each day. So, it is an obvious thing to use for your own benefit. Apply the advice from this article to help grow your business using video marketing.

Video Marketing Tips That Help You Build Profits

Video marketing can be a highly effective strategy for anyone willing to devote the time and time. Knowledge is key to a campaign though. If you read the tips below, you will be well-equipped to move forward.

You need a link to your site included in your video. This technique will allow your viewers see your site designed. Screenshots can also valuable in instructional videos. Just save the screenshot and utilize video editing programs to incorporate it into your video.

Video marketing provides the means to let you market your products to customers.

Remember that making a video content is just half the battle. You have to promote your videos. By actively promoting your content, you can expect an increase in clickthroughs. You can produce great content, but people need to know where to find it.

Stick to the topic at hand within every video. It is easy to go off topic if you have not prepared. Try to stick to a pre-written outline of your video to be about and keep to it while filming.Keep your eye on the prize and you are hoping for marketing success.

When you want to sell through your video, it is best to include a viable link for more information. It is a good idea if this link is inside the actual video player. Doing so ensures the link with the video just in case someone shares or embeds it.

Keep content fresh to get viewers to return.Boring content just makes people away from your site. You want to keep your next move with anticipation. The more interesting your content is, the better chance you’ll have at attracting viewers.

Don’t try to get everything yourself. It can be hard to brainstorm by yourself for a video. Do this on a regular basis so you keep making them.

Provide potential customers with a glimpse into your personal business through the use of video marketing. Show how your products are made or some funny things that go on in your office. People will certainly enjoy seeing the personal aspects of your company has a more intimate side.

You can’t just throw a video up on YouTube and think they’ll go viral on its own! You really need to get it out there using social media and any other means you have of reaching people. People cannot view it if they don’t know it exists.

Make sure that you build a way to track results into your video.You can view videos and guess how many viewers will feel about them. Look at things like how many people have watched your video, and more.

A tripod is a very valuable took for making professional-looking videos. Shaky camera effects are mainly for scary movies! For your marketing videos, you should probably stay with a steady shot that has smooth panning when it needs to move.

Let viewers know that they need to get to buying in a simple way to see your products. Make instructions simple and concise to avoid confusion. The best way to end your video is with a powerful message about what action they need to take.

You do not have to have a professional equipment to create quality videos. Most computers are capable of the task. You can also use the camera on your smartphone!

Think back to some of the memorable commercials you’ve seen and you’ll soon learn the positive impact that music adds interest to most videos. Think of a music that will work with the video and add it to it. Customers will watch the entire video more appealing with music.This is an even more useful tip if you aren’t happy with being seen onscreen.

Customers love seeing how the business works and feel right at home with the insider’s view.

When the video is done, your video should provide the answers to questions that people are already asking. Be sure to ask them to share the video along to other people who may be interested.

One under-utilized form of people don’t do with video marketing is to create a podcast from their best videos. This offers an additional way to market your business and lets you make a fee for the way on your most effective interviews or demos. One caveat if charging is to make any fee low.

If you are filming a video clip in your non-native language, use a professional translation service to create the subtitles. Do not rely on an online translator if you want to sell products to those living in other nations.You will gain the respect of this customer base if they can understand you.

Don’t share videos on YouTube. While YouTube is certainly a valuable part of your overall strategy, you also need to find out where your customers go and post there as well. Ask customers to answer surveys to find out which video sites they view frequently.

Let viewers know what will be in your videos. Talk about it within the video’s description that begins the video starts. If they like it, they’ll watch the video through to the end and maybe even click on your URL.

Once you get the hang of video marketing and want to go with some more advanced techniques, think about starting a Podcast or a series of weekly videos. Podcasts are becoming more and more popular these days. You should use of this new niche market. Many viewers will like downloading your podcast and watching it at their leisure.

As this article has shown, video marketing offers a wealth of opportunities to grow your business. However, if you don’t know what you’re doing, you are limiting your possibilities. You should use the tips you just read and apply yourself until you gain the experience necessary to creating popular videos.

Need To Use Video Marketing? This Article Can Help You!

Do you run your own? If the answer is yes, you know first-hand how hard it is to market. But, in light of modern technology, marketing is getting easier. Video marketing is one great way to use the Internet to your business’ visibility. Keep reading and you can use video marketing a part of your business plan.

YouTube offers great editing features on their site.You can add annotations on videos.

Ensure that you have optimized your videos for the search engines. You must make sure to include any targeted keywords too. It is easy and important to include contact information to make life easier for customers.

You only have a great deal of time to capture your audience’s attention in video marketing. The first 10 to 15 seconds of each video must count. You should use an unusual perspective or hook to draw them in the duration of the video so that your customers stay interested.

Stick with the topic and be sure to keep your focus. It is easy to veer off topic if you don’t come prepared. Try to stick to a simple outline of your video. Keep your videos focused and stick with what the topic is teaching if you will have success at video marketing.

You will most likely get the occasion to interview some experts or simply document your experience. If you are offering a speech, don’t forget to ask someone to record that for you.

This is generally known as the “call to action” in online marketing lingo. For example, if you’d like your audience to subscribe to a newsletter, request that they click your link in the video’s description.

Keep content fresh to get viewers return frequently. Boring content will only drive people away from your business. You want to keep your viewers interested and curious about what else you might post next. The more interesting your content is, the more viewers they will attract.

Make video for the most common questions. While many people put FAQs on their website and expect users to read them, most people don’t want to read through all of that text. This will give them to choose how they receive the information and know exactly what they may be hunting for.

A tripod is a must-have for making professional-looking videos. Shaky cameras are mainly for scary movies!For your marketing videos, you’ll need a steady camera with good angle work.

You should always be yourself when you are marketing through videos.People want to see real people when they watch their videos. Once people become acquainted with you, they will become less likely to shop elsewhere. Your face will be permanently linked with the product your customers purchase.

Offer a free incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. They will find you believable because they’ll be able to read your words when there are visuals to go with it.

Make videos to market your business. Be sure your video provides all the information the viewer. Nothing is more frustrating than clicking on a video only to find out it teaches you just directs them to buy complete “how-to” guides or products. When you offer a useful service, customers look at your business.

Customers will love seeing how businesses work and feeling like they’re insiders.

Those who have achieved results by using video marketing realize that comments left on the videos. There are times that questions need quick responses.

What questions you think of about your company or product? Your customers are likely to want the same things. Answer the questions in an entertaining video. The more entertaining the video, the more they will tell their friends.

Video Marketing

Humor is a great tool in video marketing. Your customers will quickly lose interest if your commercial is not respond to boring. Your commercial is more likely to capture the attention if it is controversial in nature or controversial. Try to be as creative as possible with your creativity. A commercial that’s interesting and makes people chuckle will help your video marketing campaign succeed.

Let the viewer know exactly what they’re going to get out of your video upfront. Talk about it within the video’s description and also when the video. If you peak their interest, they will watch the whole video.

Once you get the hang of video marketing and want to go with some more advanced techniques, you might be interested in created a simple podcast on a typical weekly or monthly schedule. Podcasts have experienced a powerful message. You should use this new niche market. Many people will like downloading podcasts and watching them when they want.

Teach other people the things you know well to your audience. No one else can promote your product like you do.Demonstrate why you are the best in your field by discussing tips or how you do something. They will want to watch your content.

is basically a friend to a video marketer can use. This will make people want to return to your site to see what new content you’ve posted. You can even string your videos part of a series by having each one give just a little more information about a certain topic.

In conclusion, a great way to promote your business is through video marketing. There are literally billions of page views on the Internet each day. Therefore, it only makes sense that you use them as well. Implement these tips, and soon, you will witness your business taking off with all the additional traffic you will attract.