From SEO Channel
If you’d like to optimize your site for the search engine in ways other than keywords, seek out links. When you approach your link situation, look at three things: internal links, external links, and links other pages have pointed to you. Find sites with similar customer bases as your own, and try to make some sort of link arrangement.
When you attempt to attract a certain type of person to your website, they are often called targeted visitors. Those actively looking for your site are much more likely to purchase from you than those who come across your site by accident. To increase targeted traffic, optimize your website for keywords that targeted visitors are likely to use. You should concentrate your off-site advertisements on the websites that your targeted visitors tend to visit, too.